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Destination Mekong Summit: Balanced Tourism Recovery for a Better Future – 24 August 2020
25 August, 2020
In the afternoon of Tuesday, August 25th, the Mekong Tourism Coordinating Office is hosting a half-day Virtual Destination Mekong Summit, organized by public-private partnership Destination Mekong, with sponsorship of UNWTO Affiliate Member Chameleon Strategies, under the theme of “Balanced Tourism Recovery for a Better Future”. In order to assist businesses during these challenging times, the registration fee has been waived as a gesture of goodwill.
The complete program, and free registration is available at: https://www.destinationmekong.com/dms2020/
With feedback and significant contributions by members of the Mekong Tourism Advisory Group (MeTAG), and a focus on resilience and tourism recovery in the Greater Mekong Subregion, the 1st Destination Mekong Summit aims to give actionable insights and action steps to businesses, operating in the member countries of the Mekong Region. With 15 short sessions, from discussing changing sentiments from source markets China and Japan, recommendations for the meetings sector, latest data and insights for travel businesses, how to communicate to stakeholders in these times, the ever increasing importance of sustainability including climate change, plastic pollution, child protection, and wildlife conservation, as well as a scenario analysis to prepare for the future today.
The Destination Mekong Summit will also be the launchpad of the new Mekong Memories campaign to create a content cloud of past experiences to inspire people to #TravelTomorrow, and the new Mekong Deals platform to feature non-refundable vouchers sold by travel operators to help survive the crisis, both powered by innovative engagement technology Enwoke. The campaign has been developed together with launch partners Yaana Ventures, Accor Hotels, Minor Hotels, Green Discovery Laos, Memories Group Myanmar, and Hanuman Travel Cambodia – before inviting all travel and tourism businesses regardless of size and type to join.
The format of the Virtual Destination Mekong Summit deploys a ‘condensed content concept’ by not having a series of presentations but engaging in pointed and focused discussions. The objective is to answer burning questions, offer actionable suggestions on how to survive these challenging times, and how to best prepare for an accelerated recovery. The Destination Mekong Summit is emceed by Dr. Jutamas Wisangsing of Perfect Link Consulting, and Mekong Tourism Coordinating Office Executive Director, Mr. Jens Thraenhart.
The Virtual Destination Mekong Summit is designed to be around a “condensed content concept”, to really address the issues by giving succinct and focused recommendations and action steps. 40 speakers will turn their insights into suggestions for industry stakeholders to act upon.”
The Virtual Destination Mekong Summit is not only for travel and tourism stakeholders in the Greater Mekong Subregion alone. The Mekong Tourism Coordinating Office (MTCO) invites travel professionals from both public and private sectors from all over the world to join us on online on August 25th. The registration fee has been waived, so registration is free at https://www.destinationmekong.com/dms2020/ and questions to the individual sessions can be submitted beforehand at info@destinationmekong.com.
